Kaplan Residential, a multi-strategy real estate development firm focused on the Southeast U.S., in partnership with Atlantic Residential announced today the grand opening and leasing of the newest modern build-for-rent residences northwest of Atlanta: Everton Estates. With a thoughtfully designed collection of 183 two- and three-bedroom townhome floor plans, this luxury community blends the convenience of high-end features with the charm of a historic setting located at 100 Everton Place in Cartersville, Ga. During its pre-leasing phase, Everton Estates has already achieved remarkable success, boasting an impressive occupancy rate of over 30%, a testament to the strong appeal and demand for its exceptional living experience.
Everton Estates is located just 10 minutes from world-class museums and countless outdoor recreation activities, such as the scenic trails at Red Top Mountain State Park and the Etowah River. The community is two miles from Downtown Cartersville, offering a range of dining and shopping opportunities.
“Cartersville, a thriving and dynamic area renowned for its rapid growth and remarkable appeal to families, couples, and individuals seeking exciting employment prospects, is an ever-evolving hub of opportunity,” said Morris Kaplan, President of Kaplan Residential. “In this unique historical setting, Everton Estates stands as a testament to our unwavering commitment to creating a luxurious product that caters to the diverse needs of all. We take immense pride in collaborating with Atlantic Residential, a partnership that has enabled us to bring forth a truly remarkable community.”
The two renowned entities – Kaplan Residential and Atlantic Residential — with extensive expertise and esteemed standing in the multifamily development sector, strategically joined forces to bring Everton Estates to life, skillfully harnessing both organizations’ combined proficiencies and capabilities in construction, design, marketing, and property management.
Designed by Crosby Design Group, Everton Estates’ townhomes offer residents a choice of two interior home collections. Kitchen features include granite countertops with undermount sinks, chef-style kitchen faucet, high-end European cabinetry, stainless steel appliances, and subway tile backsplashes. Woodgrain plank flooring and plush carpeted bedrooms evoke sophistication, while stand-up showers and a soaking tub transform bathrooms into an oasis. Every home is complete with a washer and dryer and an expansive balcony or patio.
“The modern farmhouse vision for Everton Estates combines classic elements of design as seen in the bucolic countryside around Cartersville with modern touches that sophisticated home dwellers have come to expect,” said Ben Field, Development Manager of Atlantic Residential. “Our clean white motif is meant to be a breath of fresh air for residents and guests. We feel that this community is reaching the market just as Cartersville is entering a new phase of growth – as residents flock to the area to be close to all the great new job opportunities present and in the pipeline.”
English & Associates Architects was tasked with designing and building amenity spaces catering to rest and relaxation. Residents can recharge by the resort-style pool with sunning ledges while enjoying semi-private cabanas. Grill stations, a private playground, firepits, and a game lawn offer additional options for entertainment. Health enthusiasts can relish in the fitness center with an activity area adjacent to the clubroom and entertainment kitchen. Electric vehicle charging stations are present in every townhome garage.
Known for its transformative build-to-rent projects, Kaplan Residential has developed thousands of rental units across the Southeast United States. A multi-generational family real estate enterprise, the firm’s reputation equally complements its track record, combining the success of value-oriented opportunities with a hands-on approach.