Heritage Southeast Bank announced today that it has hired Karen Allen as Senior Vice President, Director of Marketing. She will be responsible for planning, developing, implementing, and measuring the company’s marketing strategy and will partner with bank divisions to drive their marketing goals. Her responsibilities will include product marketing, communications, and advertising. She will be based at the company’s corporate office in McDonough, GA.
Allen has served in various marketing roles at several financial institutions. She led a large cross- functional team in developing and executing a multi-channel campaign to create a lift in branch traffic and provided strategic thought leadership to execute a key product launch. She holds a Bachelor of Business Administration degree in Marketing from Wingate University.
“We are excited to welcome Karen to our team at Heritage Southeast Bank,” said Kathy Zovlonsky, Executive Vice President and Chief Administration Officer of Heritage Southeast Bank. “She is an accomplished team leader with a thorough knowledge of marketing strategies and practices and will lead our marketing team as we execute our growth strategy.”