Gray Television, Inc. has entered into a long-term agreement with NBCUniversal Media, LLC through which NBCU will lease and operate new state-of-the-art studio facilities at Gray’s Assembly Atlanta development in metropolitan Atlanta that will be constructed over the next several months.
“Gray Television is thrilled to expand our already strong relationship with NBCU,” said Gray’s Executive Chairman and CEO Hilton H. Howell, Jr. “The new venture announced today places Gray’s own studio projects inside a large, first-class television and film production facility that will draw upon and will surely increase the large pool of skilled industry professionals who also make their homes here in the Atlanta metroplex.”
Assembly Atlanta is a 135-acre mixed-use real estate complex centered around the studio industry at the former site of the General Motors Assembly Plant, which is located in the City of Doraville, Georgia. The property borders the Interstate 285 Perimeter and is near the Atlanta neighborhood of Buckhead. In 2021, Gray assembled the real estate that today comprises Assembly Atlanta. Last year, Gray retained Atlanta-based The Gipson Company as the developer and construction manager and JLL as the strategic advisor for Assembly Atlanta.
The signature component of the Assembly Atlanta development is the 43-acre Assembly Studios complex featuring soundstages, production offices, warehouse and mill buildings, studio bungalows, event space, and a parking deck. NBCU’s lease with Gray will include a full suite of facilities needed to support television and film production. The new facilities will include multiple soundstages, production office space, warehouses and mill space, as well as parking and other necessary amenities. Adjacent to the Assembly Studios complex is Third Rail Studios, a movie and television production facility spanning seven acres that opened in 2016 and that Gray acquired in September 2021.