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Claude Diamond J.D. (619) 206-5960’s Personal Meeting Room

*Get a free copy of Claude’s Latest GUTS Sales Training Book and a Free 15 minute Video Mentoring Session: https://www.claudediamond.com/free or Call Claude he answers his own phone (619) 206-5960
The G.U.T.S. Sales Training System and Method.
"Learn How to "Give Good Phone" in Sales
with Claude Diamond aka-The Mentor
https://www.ClaudeDiamond.com
Lease Purchasing and Social Marketing too.
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*Claude is no Big Shot; He really Answers his own Phone: (970) 281-5151 go ahead try right now and speak with Claude Diamond The Worlds Greatest G.U.T.S. ™ Salesman and role play a few scenarios.

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*Get a free copy of Claude’s Latest GUTS Sales Training Book and a Free Video Mentoring Session: https://www.claudediamond.com/lite/introductory

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Cedric Sheffield of Georgia Power, Workforce Development Strategy

Workforce Development Specialist at Georgia Power Cedric Sheffield talks about workforce development and the re-entry program at Georgia Power.

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New EY Research Reveals Cybersecurity Fears Are On The Rise Among US Workers

Widespread concerns are growing among US employees about escalating cybersecurity threats in the workplace, with 53% worried their organization will be the target of a cyber attack and a third (34%) worried that they may be the ones leaving their organization vulnerable due to their actions, according to new data from Ernst & Young LLP (EY US). Notably, fear of exposing their organization to a cyber attack is particularly high among younger generations, with Gen Z and Millennial employees less likely to feel equipped to identify and respond to cyber threats compared to their older colleagues.

The 2024 Human Risk in Cybersecurity Survey is a study of 1,000 employed Americans across public and private sectors that follows the initial 2022 analysis by EY US and explores the current state of cybersecurity and changes over time, revealing key insights for business leaders on cybersecurity awareness and practices. This year, EY US expanded the study to analyze employee perception of the role of artificial intelligence (AI) in escalating threats, finding 85% of workers believe AI has made cybersecurity attacks more sophisticated, 78% are concerned about the use of AI in cyber attacks and 39% of employees are not confident that they know how to use AI responsibly.

“With new threats emerging on a near-constant basis fueled by geopolitical tensions, shifting regulations and the rapid integration of new technologies, including AI, the risk landscape has become even more complicated,” said Jim Guinn, II, EY Americas Cybersecurity Leader. “Want to secure your organization today and in the future? Put humans at the center of your cyber strategy and enlist your people as protectors on the frontlines, arming them with knowledge, training and a dose of healthy skepticism about all digital interactions.”

Closing the Gen Z cybersecurity preparedness gap

Similar to the 2022 findings, the latest EY US cybersecurity study highlights a persistent gap in preparedness across generations, with younger workers continuing to fall short of exercising safe cybersecurity practices more so than older generations.

In fact, Gen Z is losing confidence in their ability to recognize phishing attempts — one of the most common and successful tactics of social engineering attacks — and is most likely to admit to opening a suspicious link. And now, with the power of AI-generated phishing emails, spotting malicious links and content is getting even harder. Although they are a digital-first generation, only 31% of Gen Z feel very confident identifying phishing attempts, marking an alarming nine percentage point drop from 40% in 2022, and 72% said they have opened an unfamiliar link that seemed suspicious at work, far higher than Millennials (51%), Gen X (36%) and Baby Boomers (26%).

Nearly two-in-three Gen Z and Millennial workers are particularly fearful about repercussions surrounding cybersecurity, including 64% of Gen Z and 58% of Millennials who fear they would lose their job if they ever left their organization vulnerable to an attack. Younger generations are also more likely to not fully understand what their organization’s process is to report suspected cyber attacks, even though their organization has a process in place (39% Gen Z and 29% Millennials vs. 19% Gen X and 15% Baby Boomers).

However, it’s not all doom and gloom. Despite concerns around their abilities to prevent an attack, EY research indicates that Gen Z workers increasingly consider themselves knowledgeable about cybersecurity (86% vs. 75% in 2022), pointing to opportunities to better equip younger workers to turn this knowledge into confidence by investing in upskilling and training that caters to their unique experience as true digital natives.

Cultivating a culture of cyber confidence

The rapidly evolving nature of AI has made it essential for organizations to adapt training protocols regularly and remain committed to providing frequent, up-to-date training that addresses the latest AI-driven threats and cybercrime trends. A vast majority of employees (91%) say organizations should regularly update their training to keep pace with AI, especially as AI’s role evolves in cyber threats; but only 62% say their employer has made educating employees about responsible AI usage a priority.

“Cybersecurity training and attention from leaders across the C-suite contributes to the development of a strong security posture within an organization,” said Dan Mellen, EY Americas Consulting Cybersecurity Chief Technology Officer. “When security practices are ingrained in the company culture, employees are more likely to prioritize security in their day-to-day activities and proactively report potential security incidents.”

The EY Cybersecurity team advises C-suite and senior business leaders to incorporate the following leading practices in their cyber agenda to cultivate a strong and confident security culture within their organization:

  • Build robust training exercises that are reinforced year-round. EY US research finds employees who are “rusty” on cybersecurity training are most fearful of using technology at work. Conversely, 94% of employees who received training within the past year say cybersecurity is a priority to them.

  • Drive employee engagement with gamification. Leaderboards and multiplayer features in gamified training programs encourage healthy competition among employees, driving them to perform better. Gamification is particularly effective for anti-social engineering campaigns if it addresses the natural human curiosity that often leaves employees vulnerable.

  • Partner, don’t police. Organizations testing their employees to see if they handle cybersecurity threats appropriately can inadvertently turn cyber training into a “gotcha” moment. Position cybersecurity protocols as working in partnership with their employees, not as police, by embracing a “see something, say something” policy instead. Make the process for reporting potential attacks and vulnerabilities simple enough that workers across all generations can seamlessly integrate it into their day-to-day lives.

  • Incorporate hands-on AI training protocols. Including protocols that incorporate hands-on training for the use of AI in the workplace offers employees exposure to fundamental capabilities and risks. Having firsthand experience using new technologies like generative AI unlocks a new level of understanding and drives defensive thinking.

  • Lead by example with responsible AI: Thirty-nine percent of employees are not confident that they know how to use AI responsibly, according to EY US research. As stewards of their organization, C-suite and senior leaders must embrace transparency surrounding how AI is developed and deployed enterprise-wide and demonstrate responsible AI practices themselves to mitigate risks.

Methodology

EY US commissioned a third party to conduct the 2024 Human Risk in Cybersecurity Survey. The online survey among n=1,000 full-time and part-time US employees ages 18+ whose current job requires the use of a work-issued laptop/computer (i.e., a tech-enabled professional). The sample was balanced across age, gender, household income, race and ethnicity, and region. The survey was fielded between March 7–15, 2024. The margin of error (MOE) for the total sample is +/- 3 percentage points.

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Discover Dunwoody Highlights Javier Merida The Monthly Distinguished Production Associate for August

Discover Dunwoody proudly announces Javier Merida as the August recipient of the Distinguished Production Associate Recognition Program. This initiative highlights the behind-the-scenes professionals of the film and entertainment industry, whose efforts are essential to creating cinematic magic.

Javier Merida’s journey began with a bachelor’s degree in Cinematography and Film/Video Production from Miami International University of Art and Design in 2019. During his studies, he worked on various projects, honing his skills in composition, lighting, and camera techniques. His early work included directing photography for thesis films and serving as media lead for music videos, with one of his docu-style short films winning a Silver Telly Award in the Non-Broadcast category.

Currently a Film Editor at PullSpark, Javier manages post-production tasks, collaborates with producers, and oversees project workflows. His previous roles include Senior Video Editor and Screenwriter at Savage Studios and Video Editor at NBCUniversal Telemundo, where he worked on marketing content and TV series. Proficient in DaVinci Resolve, Adobe Premiere Pro, and Avid Media Composer, Javier excels in his craft.

A notable achievement in Javier’s career was serving as a lead editor on the E-Entertainment show “For The Cultura,” which aired daily on Quibi before the platform’s closure due to the pandemic. This project showcases his ability to craft compelling narratives. Additionally, Javier has edited five short films, including “Fin,” which he wrote, directed, edited, and colored. “Fin” garnered nine laurels and was showcased at the Miami Short Film Festival. Other significant works include “Anoxia,” “Unscripted,” “Laconic,” and “Estrella,” the latter of which was a finalist in an HBO Latinx filmmaker competition.

Over the past three years, Javier has contributed significantly to the industry, working for PullSpark, Savage Studios, and NBC Universal. His freelance projects for HGAB Studios include collaborations with James Hetfield and Nadia Tamara Ferreira, as well as content creation for fitness vlogger Noah Ohlsen through Midsummar. Among his achievements, Javier is particularly proud of his debut short film “Fin,” which was nominated for Best Local Film at the Miami Short Film Festival, and completing “Laconic,” a project close to his heart.

Looking ahead, Javier aims to start his own post-production house, focusing on editing documentaries and feature films. His passion for editing and storytelling drives his ambition to leave a lasting impact on the narrative space.

Discover Dunwoody is honored to recognize Javier Merida for his outstanding contributions to the film and entertainment industry. His dedication, creativity, and passion exemplify the essence of the Distinguished Production Associate Recognition Program. For more about Javier and his work, visit his website at Javier Merida.

Congratulations, Javier, on this well-deserved recognition. Your work behind the scenes truly makes the magic happen.

For more information about Discover Dunwoody and to nominate yourself or someone you know for the recognition program, please visit WWW.DISCOVERDUNWOODY.COM/NOMINATION-FORM/  

 

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Archer Aviation Showcases Midnight Aircraft In Atlanta

Today Archer Aviation Inc. (NYSE: ACHR) provided an update on the construction progress of its high-volume manufacturing facility in Covington, GA, reaffirming an expected 2024 completion date.

In preparation for this facility’s completion, last week Archer showcased its Midnight aircraft at Atlantic Aviation’s new terminal at DeKalb–Peachtree Municipal Airport. Guests included government officials from Georgia’s Office of the Governor, Georgia’s Congressional Offices, the City of Atlanta, Georgia’s State Legislature, the Federal Aviation Administration and other local governments.

Archer completed the first build phase earlier this year—inclusive of grading and foundation work and is nearing completion of phase two—the erection of the exterior walls and roof. Phase three—interior fit out, and phase four—equipment load in and power on, are on track to be completed in the coming months.

Once complete, this facility will be nearly 400,000 square feet and will support Archer’s planned production of up to 650 Midnight aircraft annually, which would make it one of the largest manufacturing facilities by volume in the aviation industry. Archer’s buildout is taking place in close partnership with Stellantis, with the companies continuing to progress their plans to mass-produce Archer’s Midnight aircraft together.

Adam Goldstein, CEO and founder of Archer, said, “Thanks to the hard work of the Archer and Stellantis teams, we’re tracking towards completing this manufacturing facility by the end of the year. Once complete, we’ll focus on ramping production up to 650 aircraft a year—our goal is to be the first in the eVTOL industry to achieve scaled manufacturing.”

Midnight, Archer’s electric vertical take-off and landing aircraft, represents the potential for a significant step change for aviation. Built around Archer’s proprietary electric powertrain, Midnight is designed to offer passengers a sustainable, low-noise and safe alternative to ground transportation:

  • Travels at speeds up to 150 mph, turning hour-long ground commutes into minutes in the air

  • Designed for back-to-back flights of 20-50 miles with minimal charge time in between

  • 100x quieter than a helicopter at cruising altitudes—nearly inaudible from the streets below

  • Redundant systems across the aircraft allowing Archer to target similar levels of safety as commercial airliners

  • Designed to carry a pilot, up to four passengers and carry-on luggage

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MARTA Honored With Outstanding Public Transportation System Award

The Metropolitan Atlanta Rapid Transit Authority (MARTA) has been awarded the Outstanding Public Transportation System Award by the American Public Transportation Association (APTA). MARTA won the award in the “50 million or more annual passenger trips” category.

The 2024 APTA Honors Awards recognize those in the public transportation industry in North America who have demonstrated significant leadership, are outstanding role models of excellence, and whose accomplishments and innovations have greatly advanced public transportation.

APTA based their selection on criteria across multiple categories: infrastructure development, technology and innovation, sustainability, equity, customer service, and community engagement.

The COVID pandemic fundamentally altered transit agency operations and the expectations of MARTA employees and the riding public, but MARTA rose to meet that challenge head on. MARTA did not lay off a single employee during these challenging years and has steadily regained ridership and trust throughout the Atlanta region.

“As we emerged from the pandemic, MARTA strengthened its commitment to enhancing transportation services in Atlanta across many different areas,” said Collie Greenwood, CEO and General Manager at MARTA. “By improving our transit system and prioritizing the needs of passengers, MARTA continues to play a vital role in connecting communities and promoting economic development in the Atlanta region.”

“It is my honor to congratulate the winners of the 2024 APTA Awards and the Hall of Fame inductees for their dedication to advancing the future of public transportation, creating vital connections between communities and driving innovation,” said APTA Chair Michele Wong Krause.

“The achievements and legacies of our awardees inspire us all to continue striving for excellence in our industry and to making a lasting impact on the lives of countless individuals,” said APTA President and CEO Paul P. Skoutelas. “Congratulations to all who have been recognized for their accomplishments and for making positive impacts in their communities and our industry.”

MARTA is currently advancing the agency’s largest capital expansion since its creation 45 years ago. The agency has launched award winning programs in every key area of the organization, and APTA annually recognizes MARTA’s innovations and customer-focused initiatives with awards in safety, security, marketing, sustainability, and communications. By improving its transit system and prioritizing the needs of passengers, MARTA continues to play a vital role in connecting communities and promoting economic development in the Atlanta region.

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40 Best Places to Invest in Real Estate

40 Best Places for Buying Investment Property in 2023Are you thinking of buying investment rental properties in 2024? Here is a list of some of the best places to invest in real estate this year. It is something…
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Will there be a Recession in 2024?

Will there be a Recession in 2024?

Is the US Headed for a Recession? Recession Watch 2024: It’s time to revisit the matter of the recession threat. There are plenty of factors that might conspired to send the stock market, housing market and whole economy spiraling downward to rough landing. Yes, you’re wondering about the possibility as many others are. The general…

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8 Creative Ways to Capture Seller Leads

8 Creative Ways to Capture Seller Leads

Seller Leads through Better Marketing Today’s home sellers are a cagey lot, continuously holding on for a better price and the exact right time to sell their property. They’ll keep to that offish stance until you reach and persuade them otherwise. Your wisest move now is to develop a marketing strategy aimed at your ideal…

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August 11th Reminds Georgia Residents to Contact 811 Before Digging to Protect Themselves and Their Communities

August 11th is almost here, and Georgia 811 hopes that the 8/11 date on the calendar will serve as a natural reminder for residents to contact 811 prior to any digging project to have underground utility lines marked. Every few minutes an underground utility line is damaged because someone decided to dig without first contacting 811, which can lead to utility outages, expensive repairs or catastrophic consequences. 

When contacting 811, homeowners and contractors are connected to Georgia 811, the statewide 811 center, which notifies the appropriate utility companies of their intent to dig. Professional locators then arrive at the digging site to mark the approximate locations of underground lines with flags and/or spray paint. Every digging project, no matter how large or small, requires contacting 811 to ensure underground utilities have been marked before digging. 

Striking a single utility line can cause repair costs, inconvenient outages, fines, severe injuries and can even cause fatalities. Every digging project warrants contacting 811 by phone or online. From building a deck to planting a tree, every digging project requires a free 811 request at least a few days before breaking ground.

“On Aug. 11 and throughout the year, we remind homeowners and professional contractors alike to use the free 811 service before digging to reduce the risk of striking an underground utility line,” said Meghan Rafiniski, President and CEO of Georgia 811. “Calling 811 or submitting a ticket at Georgia811.com is the only way to know which utilities are buried in your area so that you can dig safely and keep your community safe and connected.”

On August 11, and all year long, take the following steps when planning a digging project:

  • Always contact 811 at least three business days before digging, regardless of the depth or familiarity with the property.

  • Plan ahead. Make a free 811 request on Monday or Tuesday for work planned for an upcoming weekend, providing ample time for the approximate location of lines to be marked.

  • Confirm that all lines have been marked.

  • Consider moving the location of the project if it is near utility line markings.

  • If a contractor has been hired, confirm that the contractor has contacted 811. Don’t allow work to begin if the lines aren’t marked.

Visit www.Georgia811.com for more information about 811 and safe digging practices.