Today, Sloomoo Institute, the Manhattan-born experiential sensory playground based on scented, hand-crafted slime, announced BRAVE Public Relations as its strategic partner to drive media outreach and brand awareness campaigns for its new flagship Atlanta location. The agency will execute comprehensive communications efforts around the grand opening, as well as community relations partnerships, event programming and influencer marketing campaigns.
BRAVE’s support of the Atlanta launch kicks off as the burgeoning brand builds out its new experiential space in Buckhead, set to open this fall. The whimsically colorful destination will offer vibrant experiments, interactions, inspirations and sensory delights— along with a dynamic retail assortment of Sloomoo’s signature slime and #satisfying merch and products. Visitors of all ages will find joy, entertainment and stress-relief stations as they journey through the awe-inspiring Sloomoo Institute world.
“BRAVE Public Relations is recognized for its insight and connections in Atlanta’s spirited lifestyle, cultural and entertainment scene, as well as an unparalleled dedication to its clients,” said Sloomoo Co-Founders Karen Robinovitz and Sara Schiller. “We look forward to leveraging BRAVE’s expertise and relationships in Atlanta to begin telling our brand’s story to both residents and visitors to the area.”
Located in the Buckhead Triangle shopping center, Sloomoo Atlanta will offer an engaging universe that guests truly participate in. Visitors will activate the space and drive real moments to connect and play.
Sloomoo’s design sensibility is glossy and sophisticated with pops of surprises, making it just as appealing for adults as it is for kids and families. The space features custom-made, sculptural vats of every texture of slime for play, scent and sound scapes, a DIY slime bar with more than 4 million unique combinations, interactive videos, ASMR moments and more – a veritable sensory cornucopia that delights.