Peach Bowl, Inc. has once again teamed up with Prolific 1, naming them the official Ticket Resale Partner of the Chick-fil-A Kickoff Game for the next three seasons. This follows a recent agreement in 2020 where Prolific 1 also became the official Ticket Resale Partner for the Chick-fil-A Peach Bowl.
In this mutually beneficial partnership, Peach Bowl, Inc. will receive access to Prolific 1’s real-time, web-based data portal that provides insight into all current sales and available seat locations. In addition, Prolific 1 will provide strategic distribution models and ticket pricing consultation as needed by Peach Bowl, Inc.
“We’re happy to grow our partnership and deliver results for the Peach Bowl and their properties,” said Michael Garvie, CEO of Prolific 1. “Together, we have created a seamless and proven strategy for some of the premier games in college football that sets a new standard for sales and revenue.”
Prolific 1 will be integrated into the Chick-fil-A Kickoff Game ticketing ecosystem to ensure a seamless transition, prior to tickets going on sale this year.
“We had a successful partnership that began with Prolific 1 last season and resulted in a sold out Chick-fil-A Peach Bowl,” said Gary Stokan, Peach Bowl, Inc. CEO and president. “We’re thrilled to expand this partnership to our Chick-fil-A Kickoff Games these next few years, especially considering we are scheduled to feature some of college football’s most storied programs during that time.”
The Chick-fil-A Kickoff Game averages 69,170 fans for each game – higher than 36 bowl games from the 2019-20 Bowl Season. More than 1 million fans have attended the Chick-fil-A Kickoff Game since its inception in 2008, resulting in 12 sellouts to date.
This year’s Chick-fil-A Kickoff Games will feature a projected top-10 matchup between Alabama and Miami on Sept. 4 and a Louisville vs. Ole Miss game on Sept. 6 in Mercedes-Benz Stadium. Additional Chick-fil-A Kickoff Games that will fall under the new agreement include Oregon vs. Georgia and Clemson vs. Georgia Tech in 2022, as well as Louisville vs. Georgia Tech in 2023.
For more information, visit Chick-fil-AKickoffGame.com.