Metaleap Creative is growing its roster of industry veterans with the addition of Marshall McKinney as its new creative director in residence. Formerly serving as creative director at Garden & Gun for the last 16 years, McKinney is an award-winning designer with a penchant for storytelling and strategy
As the agency’s first creative director in residence, McKinney will partner closely with Metaleap Creative on a range of projects while driving collaborations with clients across the brand, publication and hospitality space. He brings an extensive resume with a number of accolades including a five-time American Society of Magazine Editors Winner, Society of Publication Designers Brand of the Year Winner, James Beard Award Winner and more.
“For me, the most exciting part of the design process is understanding a client’s tolerance for change then crafting conditions and solutions that will help tell their story with greater impact,” McKinney said. “I enjoy working on complex creative projects and drilling down into them to mine fresh perspective. I’m eager to join an ambitious team who shares my values and that routinely executes at the highest taste-level possible. When I look at what Metaleap has produced over the last 20 years, the brands they’ve worked alongside and the trust they have garnered through their work, I’m confident it’s the perfect place for me.”
Metaleap Creative is an Atlanta-based creative agency specializing in branding, packaging, publication and digital design. Together with its clients, Metaleap strategically designs brands that captivate customers, shape culture and expand audiences. Its work has appeared in Anthropologie, West Elm, Whole Foods and Target, and on the pages of GQ, Esquire, The New York Times and more. According to José Reyes, Metaleap Creative founder and executive creative director, what sets the agency apart from others in the industry is the team’s extensive experience in publishing, packaging and branding, as well as their ability to think creatively, systematically and strategically.
“There are a lot of talented designers out there but Marshall is a brilliant creative who sees design as a means to solve complex problems, and he’s willing to take the time to implement ideas that prioritize longevity in order to be effective,” Reyes said. “At Metaleap, we are committed to building brands that endure in a world of ‘next,’ and few people are willing to run alongside that design philosophy. Marshall shares this perspective with our team and we’re very excited about the ways we’ll partner to innovate and continue drawing people into beautiful things. We meet leaders every day in publishing, branding and packaging who want to do bold and brilliant things. Marshall is here to help our clients do just that.”
Founded in 2001 with the inspiration to help the world by doing work that matters, Metaleap Creative’s core is rooted in publishing which lends itself to branding through strategic problem solving. From logos to packaging, identity systems to environmental graphics, the agency specializes in branding and touchpoints—both physical and digital—that communicate clients’ mission, vision and values so it’s consistent with every user, every time. To learn more about working with Metaleap Creative, visit metaleapcreative.com.