The Howell, a recently delivered luxury apartment community on Atlanta’s Upper Westside at Howell Mill Road and Interstate 75, has exceeded early leasing goals with a lease-up rate ahead of market expectations.
The location and momentum helped the project land Sugar Polish Nail Bar, a high-end salon originating from Athens, Ga. Known for its luxurious nail care and intricate nail art, it will occupy 3,000 square feet of street-level retail space.
“The rapid leasing success and the arrival of Sugar Polish Nail Bar are key indicators of the strength of our vision for The Howell,” said Todd W. Nocerini, founding partner at Songy Highroads. “We knew the Upper Westside was primed for a project like this, but the early response from residents and high-quality retailers has surpassed even our own projections.”
The Howell’s luxury amenities, including the 7th-floor Sky Lounge, offering panoramic views of the Midtown and Downtown skylines, have helped it stand out in the market. Residents also said the resort-style pool and pool deck with shaded cabanas, outdoor lounges and gourmet grilling stations was a major draw. Along with co-working spaces, a clubhouse, a fitness center, a pet spa and secure parking, The Howell delivers a full-service luxury experience.
The Howell offers 212 units across seven stories of Class A living space, featuring one-, two-, and three-bedroom floorplans with sleek, modern designs. Units feature gourmet kitchens with quartz countertops, spacious walk-in closets and select units with oversized balconies. Its location provides easy access to Buckhead, Midtown and the Morris Brandon Elementary School district, one of Atlanta’s top public schools.
SongyHigh Roads leads the development partnership, and Gables Residential is the on-site management company. For inquiries and more information about The Howell, visit thehowellatl.com or contact a leasing agent at (404) 689-2420.