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Terry College: What’s the Big Deal About Big Data?

Big data keeps getting bigger.

With an estimated value of about $300 billion — and projected to flirt with the trillion-dollar mark within a decade — the data analytics market is one of the fastest-growing worldwide. 

From Instagram’s algorithm to Amazon’s pricing strategy to a hospital system’s patient records, information storage and analysis enhanced by technologies such as artificial intelligence has disrupted entire industries and altered the way we create, consume, connect and even receive care. 

With this sea change come pressing questions of how data should be effectively and ethically harnessed in the pursuit of growth and innovation. For business schools, this presents a challenge and an opportunity. 

“We’re committed to preparing graduates to be successful in a professional landscape that is evolving rapidly,” says Terry associate dean Santanu Chatterjee, who heads the college’s Full-Time MBA and Master of Science in Business Analytics (MSBA) programs. “A crucial component is ensuring our academic offerings, faculty research and community outreach embrace the intersection of big data, artificial intelligence and business.”

Data science is a long-established strength of the Terry College, which in addition to the MSBA offers an MBA concentration and undergraduate area of emphasis in analytics, as well as the Master of Marketing Research program, an industry leader in data-centric learning. 

In 2023, the college launched the Center for Business Analytics and Insights to unite these efforts and expand opportunities for faculty collaboration and experiential learning. This fall, with support from former Coca-Cola Company CEO Doug Ivester (BBA ’69) and his wife, Kay, the center was elevated and renamed the M. Douglas and V. Kay Ivester Institute for Business Analytics and Insights.

It’s the next chapter in the college’s goal to solidify analytics as a key component of its mission.

“The Ivester Institute creates a unique platform to execute our analytics strategy,” says Chatterjee, “and it enables Terry graduates to be effective leaders within their organizations and communities.”

Across the college, faculty are up to the challenge, pulling back the curtain on big data and ensuring Terry grads are well prepared to thrive in the next era of the Information Age.

Making better decisions

“I’m an economist,” says Chris Cornwell, “so I’ve never not been interested in data.”

As the inaugural director of the Ivester Institute, Cornwell is responsible for coordinating its efforts across Terry departments and majors. 

It’s a responsibility he doesn’t take lightly.

“One challenge in communicating what we’re doing is that these terms mean different things to different people,” he says. “You can think of ‘business analytics’ or ‘data analytics’ as category headings that a lot of things go in. And there are so many valuable takes, whether you’re talking to an economist or an accounting person or a marketing person.”

Regardless of who’s talking, better information means “we can develop better stories in response to questions, from predicting outcomes to establishing causal linkages from observational data,” says Cornwell. “Those are all things that would have been much harder even 10 or 20 years ago.”

Indeed, the pace of change over the past few decades has spread interest in — and access to — data from far-flung corners of the academic and business worlds.

“It’s really a story of technology,” Cornwell explains. “Lots of things have been developed along the way, new techniques and better machines to analyze data. And those things have become so widespread. It offers the opportunity for anybody in any discipline to access information.”

The unifying factor across a B-school curriculum, he says, is better understanding of technology’s capabilities, limitations and implications leads to better decision-making by people in leadership roles — which leads to better business.

“Understanding data can help decision-making in any context,” says Cornwell. “So, where this lands with students at every level is being able to learn about how the world works and make better decisions.

“It’s about learning from data,” he continues. “I want students to focus on two kinds of questions. The future — what’s going to happen? And then, what can we do about it? Every person wants to know something about the future and what they can do about it. Who doesn’t care about that?”

Doing the ‘dirty work’

Before she took over as director of the J.M. Tull School of Accounting this summer, Margaret Christ was known far and wide as an analytics advocate.

For her efforts developing data-driven teaching materials that have since been adopted by educators worldwide, she received the American Accounting Association’s Innovation in Accounting Education Award in 2020.

“My objective is for accounting students to develop an analytics mindset — the ability to think critically about a business issue and identify a way to analyze it to solve a problem,” Christ said upon taking the reins at Tull.

“We have worked to infuse data analytics in all of our courses to some extent, and we also have several classes focused on analytics specifically,” she says. “In the last 10 years, the accounting profession has shifted toward really being data-driven.”

In fact, accountants play a key part in the analytics pipeline, Christ explains: they do the “dirty work” of analyzing, interpreting and translating data for decision makers. They are, in a way, the most human component in a world of ones and zeroes.

“For our accounting students, we talk a lot about their key role at the front and back ends of the whole process. They are the ones who can translate the business question into the specific data that needs to be analyzed to answer that question. Then they take the results of the analysis and communicate them to key stakeholders.”

It’s also essential that auditors have a strong understanding of the technologies their clients are using to collect and analyze information, Christ says.

“The assurance providers are the ones verifying that clients’ data is correct and reported appropriately. So they have to understand all of the technologies and analyses their clients are conducting.”

Christ says the Ivester Institute will allow Terry faculty to unite around this complex but crucial component of modern business.

“In each of our departments, we have faculty who are thinking about this quite a bit, but it has been up to us to network and find peers who have similar interests,” she says. “So it will be really exciting to have a more organized meeting place for us to share our knowledge and experiences. It will also help us coordinate our courses in a way that will really benefit our students.”

Living with machines

Jerry Kane has been studying emerging technologies such as artificial intelligence for decades. But even he was awed by the radical advancements of the past few years.

“Generative AI is doing some pretty remarkable stuff that we never thought computers were going to be able to do,” says Kane.

Kane, a digital transformation expert who joined Terry in 2022 as part of a university-wide AI hiring initiative and was named head of the Department of Management Information Systems in January, says this only raises the ceiling of what’s possible. 

“We’re in the first inning of a nine-inning game,” he says. “We are only scratching the surface. Partially because the technology is not there yet, but also because we haven’t really figured out the best use cases for it.”

Which is to say: If you think ChatGPT and Gemini are cool, wait till you see what’s next.

No tool has upended data collection and analysis quite like AI. Still, its rise has led to heady questions: How do we make sure it’s free of bias? Can we maintain privacy? And will algorithms ultimately replace the human element? 

“We’re at a unique juncture in that we’re shaping these digital tools that are going to have a massive influence on the world,” says Kane. “And unless we think about the social and ethical implications, we could end up with a society that is worse off, rather than better off.”

It’s inevitable that AI will change the work landscape, Kane says, including automating some jobs now done by humans, but it will also create new opportunities and “supercharge” some of the most common careers.

“AI won’t replace doctors,” Kane says. “But doctors who use AI will replace doctors who don’t use AI. AI won’t replace managers, but managers who use AI will replace managers who don’t use AI. And I think you can say that across most fields.”

In fact, a recent study by the International Monetary Fund found AI is likely to impact 40 percent of jobs globally, with the number closer to 60 percent in advanced economies such as the U.S. 

The Ivester Institute can help ensure tomorrow’s business leaders are prepared for this shift, says Kane.

“What I can do is try to educate students to maximize the benefits and minimize the detriments. … They’re going to be the ones coming up with regulations and policies and choosing how we use it from a business perspective. It’s important that they have that knowledge, because we’re training the people who are going to be making those decisions.”

 

 

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Christy Kovac of Sheridan Construction, Embracing Agility in the Construction Industry

President/CEO of Sheridan Construction Christy Kovac explains why embracing agility in the construction industry is so important for success.

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Georgia Sees Nation’s 15th Largest Surge in New Business Applications Since 2019

Nationwide, aspiring and existing entrepreneurs are launching businesses at rates not seen in recent history—though some locations are more favorable to new business growth than others.

Using the latest data from the U.S. Census Bureau’s Business Formation Statistics, researchers ranked over 380 U.S. metros and all 50 states by each location’s percentage change in new business applications between 2019 and 2023.Here are some key findings from the report:

Key Takeaways, With Data for Georgia

  • New business applications surge to unprecedented levels: Nationwide, business applications hovered between 2.5 million and 3.5 million annually for much of the 2000s and 2010s. In 2020, applications spiked to 4.35 million, and exceeded 5.3 million in 2021. 5.45 million applications were filed last year, and early 2024 figures show a potential year-end total near 5.2 million.

  • Business-friendly state policies play key role: Wyoming business applications more than tripled during the study period, while Delaware business applications more than doubled. Select Sun Belt and Southern states also rank highly. All boast favorable tax rates, privacy laws, filing requirements, or some combination of the three that appeals to business owners more than locations in the Northeast, Pacific Northwest, or Midwest.

  • Georgia sees significant growth in new business applications: In 2019, there were 172,185 new business applications filed in Georgia; in 2023, that figure rose to 277,598. This 61.2% increase is the 15th largest in the nation.

New business applications have surged to unprecedented levels over the past five years. For much of the 2000s and 2010s, business applications hovered between 2.5 million and 3.5 million annually. In 2020, however, applications spiked dramatically, reaching 4.35 million—a roughly 25% increase from the previous year. This trend accelerated further in 2021, with applications exceeding 5.3 million, and has since stabilized.

According to Simply Business Senior Insights Manager, Hunter Threadgill, Ph.D, “Small businesses are the lifeblood of the American economy.” On what this means for aspiring small business owners, he continued, “These trends highlight what we’re seeing as an increase in new opportunities for individuals, families, and communities.”

The economic shifts brought on by the pandemic spurred a renewed wave of entrepreneurship, fueled by the rise of remote work, digital transformation, and shifting consumer demands. Despite inflation and increased borrowing costs since 2022, applications have continued to exceed pre-pandemic norms, with 5.45 million applications filed in 2023. Early 2024 figures show a potential year-end total near 5.2 million.

For the full report visit www.simplybusiness.com

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Paving the Way: An Update from Georgia Department of Transportation

At the recent On Topic Luncheon presented by Porter Steel, GDOT Commissioner Russell McMurry provided insights on Georgia’s transportation advancements for 2025. Speaking to an audience of over 160 business professionals, McMurry highlighted several key projects that emphasize infrastructure improvements across the region, particularly in Gwinnett County.

Significant Upgrades on Georgia 316

Gwinnett County will see substantial work on Georgia 316, with new interchanges planned at key intersections such as Hi-Hope Road and Fence Road. Frontage roads are being constructed on both the north and south sides of 316, laying the groundwork for future accessibility and reducing congestion. Additional interchange improvements, including those at Cedars Road, are slated for completion by next summer.

Focused Efforts on Widening State Route 20 in Buford

In Buford, the widening of State Route 20 is a central project, aiming to alleviate traffic flow from Peachtree Industrial Boulevard to Buford Hwy/SR 13. Design efforts are also underway for an interchange at Thompson Mill Road, enhancing regional connectivity.

Enhanced Interstate and Route Accessibility

GDOT’s 2025 plans include improvements to accessibility along I-85 and McGinnis Ferry Road, with a new half-diamond interchange planned to allow smoother access. Additionally, projects like the widening of State Route 211 in Barrow and Gwinnett counties will facilitate greater connectivity, while State Route 124 will benefit from dual right-turn lanes to improve traffic flow toward I-85.

Ongoing Transportation Commitments

Commissioner McMurry acknowledged that transportation infrastructure requires ongoing work, with bid submissions scheduled for several projects next year. Recognizing cost escalations, GDOT continues to prioritize phased project advancements to manage both current demands and future growth.

For a full list of upcoming transportation projects, please visit the Georgia Department of Transportation’s website.

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Fulton County Recognized as a 2024 National Customer Service All Star

Fulton County Government is one of 5 organizations around the country to receive a very prestigious honor from the National Customer Service Association (NCSA). The county is being recognized as the 2024 NCSA All Star Service Organization of the Year. 

Fulton County Government is committed to customer service excellence. One of the county’s top priorities is to provide consistent, courteous, and excellent customer service to all residents, visitors, and employees. Recognition from the National Customer Service Association is a testament to the county’s dedication to integrate quality customer service practices. 

“I cannot express how proud I am to have Fulton County and our Customer Service Department be recognized on this level,” said Fulton County Manager Dick Anderson. “Each and every day, the customer service team not only works to go above and beyond to deliver superior service, but they also inspire everyone who works in Fulton County to do the same.”

“Fulton County Government is thrilled to be among the NCSA’s 2024 All-Star Award recipients.,” said Director of Customer Experience and Solutions, Brigitte Bailey. “To be recognized as the Organization of the Year is such a huge honor for us and for every employee who gives of themselves unselfishly every day. We couldn’t be happier to celebrate this amazing achievement with our employees and I’m confident we’ll be celebrating all year long.”

The Fulton County Customer Service Division provides information on county programs, investigates, and assists with complaint resolution, and serves as the County’s primary information source for services. The division also assists customers who need information in a language other than English, offers communication services for the hearing impaired, and provides notary services. Additionally, the team also offers a self-serve center with computers and internet access for residents to conduct official county business. 

For more Fulton County news, sign up for the weekly e-newsletter #OneFulton athttps://goo.gl/Nb1L84. You can also visit Fulton County’s website at www.fultoncountyga.govor connect with Fulton County government on Twitter at @FultonInfo or Facebook at @fultoninfo.

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Blueprint for Your AI Content Development

Blueprint for Your AI Content Development

Using AI Software to Enhance Content Marketing Strategy and Production The way tech is intruding on everything these days, it shouldn’t be a surprise that it’s the center of attention in digital marketing. And as it arrives for small businesses, owners are feeling confused and insecure about how to use it well to achieve real…

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Trilogy Investment Co. Celebrates 4 Closings in 30 Days and Meets 2024 Growth Goals

Trilogy Investment Co. (TIC), a leading real estate investment and development firm specializing in build-to-rent (BTR), for-sale, and lot development, proudly announces it has closed four deals in the past 30 days meeting all 2024 growth objectives early in Q4!

“These four closings are significant as they mark TIC’s completion of its year-end charge and the accomplishment of our 2024 growth objectives,” states Jason Joseph, CEO & Partner. “With our forward-looking approach and robust development strategy, we are poised for another unprecedented year of growth in 2025.” 

Recent Closings Include:

A 36-acre site on Hutchinson Island in Savannah, formerly known as The Reserve at Savannah Harbor. This site will be redeveloped and rebranded into a single-family home community featuring 198 single-family homes and townhomes. Phase one will offer 90 homes and a curated mix of single-family homes, villas and townhomes, amenities, and common areas. Construction will start in January 2025, and homes will be move-in ready by Q3 2025. 

The 8.5-acre Stars Way townhome site is in Emerson, immediately adjacent to LakePoint Sports. Located off I-75 and Hwy 41 at the intersection of Stars Way and LakePoint Parkway, Stars Way Townhomes will feature 122 townhomes built by Blue River Communities. Development started in October, with project completion and the first residents moving in by Q1 2026.

Land development is underway at Postero in Athens, Georgia. The 100+/- acre project will include 184 home sites when completed. Located off Highway 129, minutes from the Athens Highway Loop (SR 10 Loop), the community offers excellent access to all of Athens. Upon completion of horizontal development, TIC will deliver lots to Lennar, one of the nation’s leading home builders, and home construction will commence. It is anticipated that the first phase will be delivered in Q1 2026

Hill Road in Powder Springs, Georgia, is a 16.5-acre site being developed for 120 townhomes. Located one mile from downtown Powder Springs on US Hwy 278, community amenities include pickleball courts, a pool and a cabana. Development started in October, with the project completed and the first residents moving in by Q1 2026. 

Looking ahead, TIC is under contract for additional sites in strategic locations across the United States, including Charlotte, Raleigh, North Atlanta, Tampa, Orlando, Dallas-Fort Worth, Asheville and Savannah. This expansion and growth reflect the company’s commitment to building relationships and providing high-quality housing solutions for ever increasing demand.

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UGA Executive Education Elevates Industry Leaders in Atlanta

Atlanta is a city in constant motion. 

It spins around the Earth at 862 miles per hour — a fun fact for physics fans — but even that seems slow compared to the city’s capacity for business. Home to 17 Fortune 500 companies and the world’s busiest airport, Atlanta is a top metro for business professionals and startup ecosystems while also an international hub of technology design, implementation and innovation. 

There’s much to learn in a place with so much to do that not keeping pace leaves you behind. Top companies remain relevant and sharp by investing in people — and there is no better investment than education.

“It’s great for people to be constantly growing and learning — it’s incredibly important and sets people up to be leaders in the future,” says Michele Lillard, the senior director of capability at Coca-Cola North America. “I believe we do this well at Coke, and there is always room for us to continue broadening our perspective to ensure we stay attuned to the broader macro environment, in addition to our business focus. The program we created is an opportunity to take an abstract concept, interpret it, reassess it and relearn what’s happening externally. It’s been amazing.”

Lillard’s course, CrossTrainU, is a customized program developed with the University of Georgia Executive Education (EE) office and aims to build cross-functional capabilities with Coke employees across departments. 

“We are intentional in listening to the challenges companies are having with corporate strategy and leadership development and finding ways to create programs to meet their needs,” says Linda Read, director of UGA Executive Education. “We have the expertise to build new and specific programs to aid them in solving their problems and setting them on a path for long-term growth and success.”

CrossTrainU, now in its third cohort at Atlanta’s Terry Executive Education Center (TEEC), has seen 90 Coca-Cola employees exploring a general management mindset while discussing a variety of topics and functions affecting the company. 

Earlier this year, TEEC hosted the third weekly session of the Sustainable Development Excellence (SDX) program, a training effort EE created with pharmaceutical company Boehringer Ingelheim to help its employees become meaningful resources in sustainability. With sections on the environment, human and animal health and corporate critical thinking, the program paired engaged employees with seasoned UGA academics to promote better business practices. 

“Boehringer and UGA have a 40-year history of partnering on multiple initiatives, so the foundation was already there,” says Boehringer Director of Sustainability Michael Murphy. “Compared to other organizations, with UGA, the excitement about co-creating something like this and seeing its value is exciting — no one had ever asked for this before. So, the desire and the passion around partnerships stood out.”

EE serves a number of leading custom clients annually — in addition to its thriving open enrollment programs — where participants come from across the country for specialized training.

“The UGA Executive Education team has been great in helping us make strategic recommendations on where the industry is going,” Lillard says. “We’re feedback-driven, and they help us refine based on that feedback and are a strategic partner between us and the professors to make sure we’re constantly redefining what the modules can look like from an operational perspective. The team is incredible, and I know it always has it covered.”

Terry’s reputation — in addition to a strong UGA alumni presence in company leadership — was important for Veritiv Corporation choosing EE to facilitate its custom LEAD program. Focusing on a high-level overview of key business and leadership topics with a capstone project for 30 Veritiv employees per cohort, the program ensures the packaging solutions company equips its leaders with the lens to make sound business decisions.

“Communication is a key part of every executive role, and the LEAD program includes components aimed at refining verbal and written communication concisely,” says Nancy Whatley (BBA ’81), Veritiv’s senior director of global talent acquisition and learning. “It’s important to step out of your daily routines to see emerging trends and get the perspective from faculty who advise top organizations across different industries.”

The work done by Terry College faculty is key to EE’s custom programs. Marketing associate professor Neil Bendle was one of three Terry faculty who led lectures for the SDX program, presenting a sustainable business case study about a New York bakery. Bendle was impressed by the participation of Boehringer’s employees and the company’s push to make it a rigorous event.

“Boehringer wanted to make this a meaningful examination of sustainability — they were committed to that,” he says. “They didn’t want superficial sessions — they wanted to get deeper into certain topics. The people were enthusiastic.”

Meghan Skira, an associate professor in Terry’s John Munro Godfrey, Sr. Department of Economics, led an SDX lecture on health equity and disparities and agrees with Bendle on the participant’s contributions.

“They were very engaged. I wish we had even more time, given the high quality of the discussions,” Skira says. “They were very curious throughout, but especially when I showed them examples of health disparities in the United States — many found the statistics and figures eye-opening.”

Recent management education research shows custom EE programs created by business schools are more adept at responding to client needs than internal trainers, for-profit institutions and specialist consultants — a finding UGA’s Executive Education proves daily.

“What landed us with UGA was thinking about what we were trying to achieve at Coke and wanting Terry’s expertise and reputation to draw in our leaders by pulling professors in to teach them academic best practices,” Lillard says. “It’s thinking that can inspire, educate and raise the bar for our leaders.”

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The UGA Institute of Government Knows Workforce

Annual conference focuses on innovation and building long-term workforce pipelines

Gov. Brian Kemp lauded hardworking Georgians and the state’s ongoing progress in workforce development at the closing of Georgia’s Workforce Conference. The University of Georgia Carl Vinson Institute of Government hosted the fourth annual event Nov. 12-13 in Athens.

“Being known as the No. 1 state for business includes the need for more highly trained and educated workers. So, whether you’re representing educators, employers or policymakers, you have a significant role in making sure we can meet future challenges,” Kemp said.

UGA President Jere W. Morehead introduced the governor and first lady Marty Kemp, both alumni, and praised the conference as an outstanding example of the university’s land-grant mission in action.

“We appreciate all Gov. Kemp has done to support higher education and workforce development throughout the state during his two terms in office. UGA exists to share our expertise and resources to improve lives and increase prosperity throughout our state,” he said.

Gov. Brian Kemp speaks during the closing luncheon for the Institute of Government Workforce Development Conference on Wednesday at the Georgia Center for Continuing Education & Hotel. (Peter Frey/UGA)

More than 300 people attended the conference to learn the latest business and education strategies to address talent challenges and top workforce needs across the state. The conference is an initiative of the institute’s Georgia Workforce and Economic Resilience Center, a hub of programs and services designed to support continued economic and workforce competitiveness.

Featured sessions included an outlook on economic trends from Richard Moody, senior vice president and chief economist at Regions Bank, and the state of AI and its impact on workforce development from Steven Lee, an AI expert at McKinsey. Additional conference sessions offered expert insights and relevant information on current trends.

Conference attendees praised the event for bringing together various stakeholders and encouraging collaboration.

UGA President Jere W. Morehead speaks during the closing luncheon for the Institute of Government Workforce Development Conference on Wednesday at the Georgia Center for Continuing Education & Hotel. (Peter Frey/UGA)

“The conference has been amazing. The blend of business, public service and education professionals has brought many issues to light that in our isolated silos we would not otherwise see,” said Krista Webb, a curriculum coordinator with the Cherokee County School District.

Institute of Government faculty Taylor Hafley presented the latest Georgia Workforce Pipeline Snapshot, a data-driven annual report on the economy, labor force and education. Demographics presented by the UGA team indicate that the state is well-positioned to attract more economic development.

Conference sponsors included Georgia Power, Amazon, Kia, Shaw Industries and Worksource Georgia. Additional support was provided by Regions Bank, Atlanta Electrical Contractors Association, Electric Cities of Georgia, Georgia EMC, Goodwill of North Georgia and MAU Workforce Solutions.

“This conference demonstrates how the Institute of Government is uniquely positioned to bring together subject matter experts to exchange ideas, create new partnerships, and develop solutions that keep Georgia at the forefront of economic growth, community resilience and workforce development,” said Rob Gordon, director of the UGA Institute of Government.

The 2025 Georgia’s Workforce Conference will be held Nov. 18-19, 2025, in Athens at the UGA Center for Continuing Education & Hotel. For more information about workforce-related events, visit https://cviog.uga.edu/services/georgia-workforce-and-economic-resilience-center/index.html.

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LA-Based Lifestyle Brand Rails Set to Open at Buckhead Village Next Month

Rails, the Los Angeles-based lifestyle brand celebrated for effortless Southern California-inspired collections, is set to open its first Atlanta storefront at Buckhead Village next month.

Known for its women’s and men’s collections of reimagined wardrobe essentials, Rails focuses on unmatched hand-feel and luxurious in-house developed fabrics. The new 2,500-square-foot space will capture the brand’s California coastal heritage, incorporating a mix of neutral tones and wood design elements. In-store, shoppers can explore the full range of offerings, including heritage shirting, functional outerwear, and versatile wardrobe essentials ranging from dresses, knitwear, and basics to premium denim.

Jeff Abrams, Founder and Creative Director of Rails shares, “We’re excited to share our vision of effortless Southern California-inspired style and comfort with the Atlanta community, providing a space where both first-time visitors and loyal customers can connect firsthand with our brand and the fabrics that make Rails special.”

Rails has established a global presence across more than 30 countries, through 1,200 retail partners, and a growing network of stores worldwide. With ambitious retail expansion plans, the brand aims to open a minimum of four new stores annually, adding to its current portfolio of 16 flagship locations globally. In addition to Atlanta, the brand has upcoming plans for stores in Bethesda, Scottsdale, and Chicago.